Meet Halle. Her own personal fertility journey opened her eyes to the enormous opportunity to rebuild the entire experience for families. It took Halle over four years and a good deal of science to become a mom. During those long months of repeated negative pregnancy tests, Halle felt disconnected from her body. She was lost in a sea of junk science on the internet, as well as products that just didn’t speak to her as a millennial woman. Halle wanted to build a brand that helps women cut through the noise while making the experience a little more beautiful and special.