When Florencia visited Lake Atitlan, Guatemala, to study metaphysical practices, she had a transformational experience at a cacao ceremony. After returning to New York, she partnered with her brother, Fede, to found Cacao Lab, bringing ceremonial cacao to the United States. Sourcing trips led the duo to Guatemala and Ecuador, where they found high vibrational cacao that honored the land and Mother Earth. P.S. Florencia leads ceremonies and educational offerings, working with Nana Marina Cruz, a Mayan wisdom keeper from the T’zutujil community, the keepers and guardians of ceremonial cacao.