Shavaun's obsession with candles started when her entrepreneurial endeavors ramped up: client demands, deadlines, and self-imposed pressure to outperform the previous year made life chaotic. When life got stressful, Shavaun lit candles. They became a part of her self-care ritual to combat burn out. At the time, many candles smelled nice, but that was it. A logo or scent name was plastered on the front label. It felt passive and impersonal. Those candles didn’t speak to her. Shavaun started Spoken Flames to reimagine candles as a more immersive and meaningful experience.